wInvest is a free financial literacy program created by Australian Shareholders' Association (ASA) aimed at empowering women to start their investment journey and improve their financial future. The program consists of independent educational resources available online and centred around the workbook, “Own your financial future”. The program outlined in the booklet is supported by digital content and physical meetings. The wInvest 16-week video series is available for free on ASA’s website and YouTube page and the short, engaging educational videos are hosted by Felicity Cooper, multiple award-winning Financial Planner and 2019’s Financial Planner of the year.
The wInvest meet-up group offers an opportunity for women to meet in person, or virtually, to participate in workshop sessions and live Q&A workshops. Through combining the workbook, videos and meetings wInvest becomes a powerful financial literacy solution to women. Women who participate in wInvest can expect to be empowered with an understanding of basic financial concepts such as financial plans, superannuation and investment concepts including financial advice and risk.
ASA launched wInvest on International Women’s Day (IWD) March 2021 as the day marks a call to action for accelerating women's equality. The wInvest program was created with the mission to enable women to become inspired, empowered and financially literate through investing in their own knowledge.