Our strategy

The ASA Strategic Plan summary below identifies the vision and strategic direction of ASA for 2019-2021.

Our purpose

We exist to stand up for and educate retail shareholders

Our mission

To be the pre-eminent representative of retail shareholders, standing up for your rights, giving a  strong voice to your vote, building your investment knowledge and connecting you with a community of investors.

Delivery will be underpinned by four strategic pillars:

Education to build investment knowledge

Become the one-stop shop for investment information and education.

Provide diversified education offerings to assist members and others on their investing journey.

Advocacy

Continue to build ASA’s equity as a highly respected and influential organisation that promotes the values and rights of retail shareholders.

Expand the influence of ASA.

Provide greater capacity to influence and shape public policy in relation to corporate law and governance.

Membership

Broaden and increase our membership base.

Recognise and reward volunteers.

Ensuring a sustainable organisation

Secure reliable revenue streams.